Sr Product Marketing Manager
Amazon's Alexa Feature Marketing Team is looking for a creative, results-driven product marketing manager to deliver an Alexa domain strategy to drive acquisition, retention and reactivation for key features on Alexa.
This opportunity sits within the Alexa Feature Marketing team and will be directly responsible for specific features.
You will own developing the go-to-market strategies, building consensus across partner teams on your approach and coordinating execution across channels.
You will work with product teams to test new marketing capabilities and then help put those capabilities intro production across Alexa.
To be successful in this role, you will need to see the big picture, define an ambitious plan and goals, and execute daily at the highest level.
You will need to understand the breadth and depth of Alexa, and quickly identify why and how to engage customers through an integrated marketing playbook.
You will be challenged to push boundaries, propose and execute new ideas, and establish best practices for feature marketing.
Responsibilities:
Build and execute on the marketing strategy for 2-3 features Work with product teams to test new marketing capabilities, with a focus on quantifying results Set and own growth goals, report on progress and learnings to leadership teams Work across the Alexa Feature channel marketing team, product management teams, and external vendors to drive playbook end-to-end Bring and test new, big ideas for how to grow feature engagement, including scale and automation.
Estimated Salary: $20 to $28 per hour based on qualifications.
This opportunity sits within the Alexa Feature Marketing team and will be directly responsible for specific features.
You will own developing the go-to-market strategies, building consensus across partner teams on your approach and coordinating execution across channels.
You will work with product teams to test new marketing capabilities and then help put those capabilities intro production across Alexa.
To be successful in this role, you will need to see the big picture, define an ambitious plan and goals, and execute daily at the highest level.
You will need to understand the breadth and depth of Alexa, and quickly identify why and how to engage customers through an integrated marketing playbook.
You will be challenged to push boundaries, propose and execute new ideas, and establish best practices for feature marketing.
Responsibilities:
Build and execute on the marketing strategy for 2-3 features Work with product teams to test new marketing capabilities, with a focus on quantifying results Set and own growth goals, report on progress and learnings to leadership teams Work across the Alexa Feature channel marketing team, product management teams, and external vendors to drive playbook end-to-end Bring and test new, big ideas for how to grow feature engagement, including scale and automation.
Estimated Salary: $20 to $28 per hour based on qualifications.
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