Search Marketing Specialist
Responsibilities Analyze/Audit accounts on an ongoing basis to develop strategies for keywords, ad group/campaign structure, re-marketing, and display (Google/Facebook/LinkedIn).
Develop and implement ppc campaigns, on all channels (Google, FB, Bing, and LinkedIn) for new degree programs.
Optimize performance of PPC ad copy, keywords, and match types to test/improve CTR, impressions, clicks, cpl, and leads.
Monitor/Report on account performance against goals and budget for lead volume, spend, cost per lead and quality.
Website & Landing Page Conversion Optimization:
The SMS will develop a conversion analysis which will clearly define actionable recommendations, the logic behind them and the anticipated outcome.
Will leverage their advanced knowledge of web analytics, usability/user experience, information architecture, conversion diagnosis, personas, A/B, and multivariate testing to develop strategic and actionable recommendations that optimize the performance of our interactive marketing assets Will work collaboratively with Marketing, IT, and Studio to design, develop, implement and manage the A/B and or Multivariate tests.
Web Analytics:
The SMS will utilize Google analytics to analyze and report the performance of our interactive marketing materials.
Will be responsible for account setup, implementation and management.
Qualifications Bachelor s degree in Marketing, MIS, or related field preferred Managed at least 10k per month in ppc spend.
Experience with web analytics, A/B and Multivariate testing applications.
Knowledge of web usability, user experience, and conversion optimization preferred.
Basic HTML/CSS; CMS experience preferred Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals Proficient with PPC management (AdWords editor), reporting and analytical tools Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).
Excellent analytical, organizational, project management skills and the ability to work under pressure with tight timelines.
Ability to create buy-in from multiple constituents in a collaborative cross-functional environment.
Estimated Salary: $20 to $28 per hour based on qualifications.
Develop and implement ppc campaigns, on all channels (Google, FB, Bing, and LinkedIn) for new degree programs.
Optimize performance of PPC ad copy, keywords, and match types to test/improve CTR, impressions, clicks, cpl, and leads.
Monitor/Report on account performance against goals and budget for lead volume, spend, cost per lead and quality.
Website & Landing Page Conversion Optimization:
The SMS will develop a conversion analysis which will clearly define actionable recommendations, the logic behind them and the anticipated outcome.
Will leverage their advanced knowledge of web analytics, usability/user experience, information architecture, conversion diagnosis, personas, A/B, and multivariate testing to develop strategic and actionable recommendations that optimize the performance of our interactive marketing assets Will work collaboratively with Marketing, IT, and Studio to design, develop, implement and manage the A/B and or Multivariate tests.
Web Analytics:
The SMS will utilize Google analytics to analyze and report the performance of our interactive marketing materials.
Will be responsible for account setup, implementation and management.
Qualifications Bachelor s degree in Marketing, MIS, or related field preferred Managed at least 10k per month in ppc spend.
Experience with web analytics, A/B and Multivariate testing applications.
Knowledge of web usability, user experience, and conversion optimization preferred.
Basic HTML/CSS; CMS experience preferred Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals Proficient with PPC management (AdWords editor), reporting and analytical tools Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).
Excellent analytical, organizational, project management skills and the ability to work under pressure with tight timelines.
Ability to create buy-in from multiple constituents in a collaborative cross-functional environment.
Estimated Salary: $20 to $28 per hour based on qualifications.
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